Paddy Electricity Moves on Mobile with Vegas App

Posted by admin | Casino Affiliates | Tuesday 12 February 2013 8:55 pm

Paddy Electricity is heading following the mobile industry industry in a massive way with the release of their new Vegas-themed gaming application. Vegas is geared especially in the direction of iOS-run devices and is obtainable to United kingdom and Irish players.

The fifteen casino games in the new app are developed with a playful and irreverent tone that, no coincidentally, performs into Paddy Power&#8217s larger photo branding initiatives. Ireland&#8217s premier independent bookmaker is doing work very tough to placement on their own as the course clown of the gambling planet.

In an job interview with EGR, Paddy Energy Advertising Manager Ian McCleod described PP&#8217s synergistic targets when designing the app:

Paddy Power is the model of enjoyment and of fun and mischief, while Vegas is the money of entertainment– outlandish and garish.

Of system possessing a Vegas-branded app that&#8217s aimed squarely at the substantial earnings iPad/Iphone demographic gained&#8217t damage PP&#8217s initiatives at attaining a toehold in the American market.

In mid 2012, the firm commenced the process of securing a Nevada Gaming License, and is widely anticipated to bounce into the authorized on-line gambling marketplace there at some point.

What to do you feel of Paddy Electrical power&#8217s moves toward the cellular markets? share your thoughts in the responses segment underneath.

The post Paddy Energy Moves on Cellular with Vegas Application appeared very first on .

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