Getting Started with PAS: Familiarize Yourself with the Publisher Admin

Posted by admin | Poker Affiliates | Wednesday 27 March 2013 11:01 pm

In our first post on getting started with PAS, we went over the basics of creating an affiliate site through PAS and the minimal setup that is required. After establishing your website, chances are you are going to want to do a fair amount of personalization. Fortunately, this can be done in what is probably the most under-utilized aspect of PAS- the PAS admin. This post will focus on this topic and hopefully help familiarize you with the basics of this very useful and powerful engine.

After logging in, you will see the top navigational menu. There are many features within this menu, which we will go over in this post, tab by tab.

Stats

Every time you login to your publisher admin you will see the number of players that signed up this month and last month. You will also see the number of trackers created and your monthly stats. You may click any of these items to see more details. The member link will show you player information of those that signed up. The tracker link will show you the actual player accounts created. If you click on the stats link that displays dollars and cents then you will see a detailed list of your poker room stats for that month. This will include the account name, rakeback paid, and most importantly your commission.

There are five options under stats. These are Rakeback Stats, Revenue Share Stats, CPA Stats, Click Stats and Export Data.

Rakeback Stats – These are a room by room detailed listing of your rakeback stats. Publishers may choose different date ranges for their search. You can filter your stats by poker room, tracker or even country.

Revenue Stats – Similar to Rakeback Stats, Revenue Stats show stats for your non-rakeback offers that pay publishers a commission of total net rake generated.

CPA Stats – CPA is a onetime payment for a player that deposits and reaches a certain rake or point threshold. The number of qualified players may be found here. Please note that only established publishers may offer CPA through PAS.

Click Stats – This shows the number of visitors that clicked on your offer during a certain period of time that you select.

Export Data – Publishers may download all stat data here.

Offer Management (CPA Offers, Rev Share Offers, Rakeback Offers)

If PAS offers a site that does not appear automatically when you create your website (mostly flat rakeback offers) then you will need to create a campaign for the additional offers you wish to promote. This is true for revenue share and all CPA offers. You may do this by clicking on the offer tabs located at the top of your publisher admin. Note that revenue-share offers can be promoted alongside standard rakeback deals; however, CPA offers generally must be done through static updates on your site (i.e. a banner).

CPA Offers and Revenue Share Offers

Publishers have three options under CPA Offers.

Request Offers – This is where a publisher may request a campaign to offer CPA or Revenue Share deals. Please note: CPA offers are only available to established publishers.

View Offers – This section lists the available offers that have already been approved by PAS. Affiliate links, rates and our large database of creatives may be found here.

View Stats – This is simply another area where stats may be found.

Rakeback Offers

This section is essentially for management of your website offers, those which are viewable on your website. The list of offers can include rakeback and revenue-share offers, although non-rakeback offers are generally listed (by design) in the bonus section of your website.

Rakeback Website Offers – This section allows publishers to add or reorder offers. The rates for rakeback offers may be found here as well.

Add Rakeback Website – Publishers may add an additional website to their profile in this section.

Rakeback Stats – This area lists all rakeback offers and associated stats.

Website Management and the CMS

Many successful publishers create their own content. PAS will provide you with standard content, but if you want to be recognized by Google then you will need to publish unique content. PAS offers a Content Management System (CMS) that makes it easy to make updates. Click Website Management and then choose Main CMS in your publisher admin. You may locate the page in the CMS by reading the URL that you wish to edit. For example, a page that ends with the URL rakeback/true-poker.html will be in the rakeback folder. After clicking the Rakeback folder, the page will be true-poker.html. Double click the page and make your edits. Standard HTML skills are required to make CMS updates. Images are also extremely easy to upload.

Website Summary – Lists all active websites a publisher owns that have been entered into the PAS system.

Main CMS – Publishers are provided with default content. This content may be edited in the CMS. Basic experience in HTML is a recommended in making edits on these pages. The CMS is quite powerful, making it almost impossible to explain in this short guide, although tutorials are available from this section with more information. Common tasks besides content creation/edits include uploading images, SEO and redirects.

Layouts – This is where the layout of your PAS site may be changed. There are 25 different combinations to choose. If you have a little bit more web experience, you want to look at some of our Rakeback Themes and Design Templates

Promotions – This section lists all current promotions and code needed to promote them.

News – Add news to your site here or opt in or out of the news provided by PAS.
Google Analytics – Google Analytics may be used on PAS sites. This is where you will find the help with installing this useful tool for SEO and traffic analysis.

Word Translations – Publishers may offer sites in different languages than English. This is where you may translate key words on your site into your language. No HTML knowledge is needed for this section.

Page Routing – An advanced feature that may be used to change the URL of a review page.

Geo-Targeted Offer Management – Toggle the offers to players in certain countries under this section. By default this is managed by PAS but you may edit

API – Needed to use elements of PAS software when hosting a site outside of PAS.

Member Management

In this section, publishers may research and find more information on their members. This includes searching for members based on signup date, stats and recent or past activity. Member groups may also be created to help sort players based on similar criteria. This helps publishers target their players for proper marketing. Note that this section is only useful for members who have submitted a tracker or those which tracker information is available.

Member Search – Members may be searched here using different criteria.

Member Trackers – Trackers that are used to track member’s poker room accounts may be searched here.

Groups – Create special groups to track your members using criteria that you set.

Smart Groups – An advanced feature of the Groups function.

Assistants – Publishers may give their employees and contractors access to their PAS account. This is important for designers, support and coders.

Export Member Emails – Exports a list of your members to a spreadsheet.

Referrals

There are two types of referrals through PAS. One system allows players to refer other players to your PAS site. The referring players can then be credited with a percentage of the player’s net revenue. The percentages paid may be set in the member referral section. Referral payments may be turned off, but PAS feels this is a valuable asset to help sign up players.

PAS will pay you for referring other publishers. You will find more information about this in the publisher referral section

Member Referrals – Set the rates that your members will receive to refer other members to your site here. This commission comes out of your PAS pay but is a great way to draw new players to your site.
Publisher Referrals – Find creatives and stats on publishers that you refer to PAS.

Cashier

Once you have generated revenue it is time to request a withdrawal from PAS. Payments are generally released on the 10th for the previous month’s play. Click Cashier in the top nav of your publisher admin and then choose your withdrawal option. You may choose between Moneybooker, Neteller, Carbon Poker, Cake Poker or Juicy Stakes transfers. The minimum withdrawal for these methods is just $ 20. Bank wires are also available with a $ 500 minimum withdrawal amount.

Cashout – This is where publishers choose the method for payment of their commissions.

Cashout History – Shows a list of cashouts requested in the past by date.

Payment History – Shows a history of payments that have been processed to you by PAS.

Support

The support section is where communication between PAS and publishers occur. This is also where players in need of support will contact publishers and PAS. You may submit tickets to PAS or review your member’s support tickets in this section.

Notices – From time to time PAS will post important information about stats or payments.

Publisher Support – Publishers can send a support request directly to PAS here.

Member Support – If you wish to answer your own support or wish to review past tickets then you may do so here.

Canned Responses – Some member inquiries are repetitive. A response may be entered here to reply to frequently asked questions. Once entered, they will be sent to players with one click.

So there you have it — a rundown on the PAS admin. It is very powerful tool that any serious affiliate should familiarize themselves with to get the most out of PAS. In future posts, we will go over some of the more hidden and advanced features of the PAS engine.

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