PokerStrategy Parent etruvian Has Major Management Shakeup

Posted by admin | Casino Affiliates | Wednesday 31 July 2013 9:52 pm

etruvian co-founder, Dominik Kofert

Just two and half weeks after selling off to Playtech, etruvian Holdings is handing out pink slips to most of its executive staff. The layoffs are, according to EGR Magazine, the work of etruvian co-founder, Enrique Guzman.

Guzman recently bought out etruvian co-founder (and founder) Dominik Kofert’s share of the business. Kofert left his position at to help run etruvian but had a different vision for the company than Guzman.

Once he’d assumed control of the company, Guzman took an axe to personnel costs, especially in the executive suites. EGR is reporting that some employees were given the choice of a layoff, or a hefty cut in pay.

The newly released employees include:

  • Lutz Enke, Chief Strategy Officer
  • Damon Barnard, General Counsel
  • Nicola Valarino, HR Business Partner
  • Joannah Barnard, Chief Financial Officer
  • Matthew Primeaux, Chief Revenue Officer

In an interview with EGR, Kofert praised Guzman saying:

Enrique has big plans for etruvian, which I clearly believe has big opportunities otherwise I would not have co-founded it. I believe it is a very strong business with a bright future ahead.

There’s no word yet on any replacements for the departing etruvian executives.

What do you think about the shakeup at etruvian? Share your thoughts in the comments section below.

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August PAS Exclusive Promotions

Posted by admin | Poker Affiliates | Wednesday 31 July 2013 9:35 pm

As summer winds down, we still have some reasons to get excited at PAS. We have added Carbon Poker and Aced to our popular Gold Bars promotion, bringing the total to four poker rooms. We will also be launching an exclusive Bovada freeroll this month, which should provide your members an extra reason to this high demand poker room sign-up through your website.

For a “sticky” reference of this guide, you can also access the Promotion page. Both sources will be updated throughout the month. You may find banners and html to use with your exclusive promotion marketing.

Please contact us with any questions you may have. You may also add comments to this post, and we will respond to as quickly as we can.

August Promotions

Rake Races ($ 70,000)
Cake Poker/Juicy Stakes $ 60,000 Rake Race (4 x $ 15,000) — must rake $ 200 or more per month to be eligible.
Poker Heaven €5,000 Rake Race — Players must opt-in to the PlayerZone.
Muchos Poker (Boss) €5,000 Rake Race — Players must opt-in to the PlayerZone.

Rake Chases ($ 10,000)
Poker World – $ 10K Rake Chase

Points Races ($ 14,000)
Red Kings: $ 10,000 Points Race (2x $ 5,000 Races)
Betsafe – Red: $ 4,000 Points Race.

Bovada (coming soon)

Other: ($ 80,000)
William Hill: The Gold Bars Promo ($ 20,000+)- More info
Titan Poker: The Gold Bars Promo ($ 20,000+)- More info
Gala Poker: The Gold Bars Promo ($ 20,000+)- [URL=””]More info/URL]
Carbon Poker: The Gold Bars Promo ($ 20,000+)- More info coming soon

Net changes
–Gold Bars added to Carbon Poker (more info coming soon)

Poker Affiliate Solutions Discussion – Blogs

Prime ten Prices in iGaming: July 2013

Posted by admin | Casino Affiliates | Wednesday 31 July 2013 9:24 pm

New Jersey Gaming Enforcement Director, David Rebuck

As July winds down we’ll take a few moment to recall the most memorable gambling industry quotes from the month gone by.

Once it gets into revenue sharing, you’re looking at the highest level of accountability, and we’ll have to look at them very closely. – David Rebuck, Director of the New Jersey Division of Gaming Enforcement describing how affiliates fit into what he describes as the, new world order, of the gambling world.

The board set extensive regulatory requirements for online poker in the state, and we are thrilled that our product has met and exceeded these standards. Ultimate Gaming Chief Executive Officer Tobin Prior after getting final approval from the Nevada Gaming Commission to offer online poker in the Silver State.

We are generating monetisation rates at DoubleDown that, frankly, are the envy of the industry, nearly double that of our nearest competitor. – IGT CEO Patti Hart describing the phenomenal success of the DoubleDown social casino.

We have children — sometimes 10-13 percent of a sporting match audience — being exposed to a very, very adult message and a very adult product. – University of Wollongong researcher, Samantha Thomas describing the impact of excessive live odds advertising in Australia. will stay fundamentally the same and maintain its independence in the market. –’s press release describing the company’s sale to Playtech for $ 49.8 million.

We feel our technology is a major advantage. Our proprietary software has been proven to meet regulatory requirements and allows for continuous investment and product development. – Ultimate CEO Tobin Prior on the company’s New Jersey partnership with the Trump Taj Mahal.

The app will add social engagement to online betting, enabling customers to bet on a wide variety of sporting events through Facebook, while also giving them visibility of, and the opportunity to engage with, other users. – Peter O’Donovan, Paddy Power Online’s Managing Director description of the company’s new real-money sports betting Facebook app.

Without limitation you must not : (ii) use any keyword, metatag or other or other means of advertising on any internet search engine. – Taken from the perplexing new, and retroactive T&C changes from PKR Ltd. which seem to ban many traditional forms of promotion.

These new games on Full Tilt will provide more gaming options with the same high quality player experience, integrity, security, safety and support that players have come to expect from our brands. PokerStars will continue to offer a poker-only experience. – PokerStars representative describing the company’s new casino gaming suite.

Poker is an all-American game…I continue to be supportive of the Americans who play poker online. They deserve to have a legal, on-shore system that makes sure everyone is playing in an honest, fair structure. – Congressman Joe Barton (TX-R) as he attempts to introduce, yet another, Federal online poker bill.

What kind of impact do you think these stories will have on your business? Share your thoughts in the comments section below.

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William Hill, Microgaming Indication Material Deal

Posted by admin | Casino Affiliates | Tuesday 30 July 2013 9:43 pm

William Hill’s mobile portfolio has a bit more beef in it after the company recently completed a deal with Micrograming.

Under the terms of the arrangement, William Hill be providing Microgaming’s Quickfire gaming platform. Quickfire is a flash-based mobile-friendly online casino gaming platform that includes sports betting, bingo and table games.

In a press release, William Hill Director of Gaming, James Curwen crowed about the advantages of the deal:

The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content. Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.

William Hill went live with the new platform on July 17, but didn’t make a formal announcement until today.

It’s been a busy year for William Hill as the company has been moving aggressively to shore up its position in the worldwide gaming market.

After purchasing back a big chunk of William Hill Online from Playtech, its partner in the online venture, the UK wagering giant is putting a lot of effort into improving its online and mobile offerings.

Will this new deal help you promote William Hill to mobile players? Share your thoughts in the comments section below.

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Is August a Excellent Month for On the internet Poker?

Posted by admin | Casino Affiliates | Tuesday 30 July 2013 8:39 am

In the globe of land-dependent casino engage in, August is a big month for large income tournaments. No matter where you are in the entire world, you&#8217ll have no issue discovering a spot at an August event exactly where thousands and thousands of dollars are in engage in.

In a recent report on titled, When Peaceful, August is Out of the blue a Huge Thirty day period for Poker, blogger Jason Kirk outlines the extraordinary array of tournaments land-based mostly players have accessibility to as summer wanes.

Kirk&#8217s post received us contemplating about some current developments in the on the internet poker globe that could help on line casino affiliates income in on some added profits throughout the dog times of summer.

The us the Stunning

The emergence of the regulated American online gambling market place could, probably, be one particular of the greatest factors to take place to poker affiliates in a lengthy time. (And these are some individuals who are significantly in require of great information.)

In Nevada, online pioneer Ultimate Gaming is about its first style of opposition with the opening of the South Level On line casino&#8217s new Actual Gaming, genuine income poker internet site. It&#8217s all that hot, hot competitors in the Nevada market has the prospective to make flip August into a pretty first rate month.

On the internet Tournaments

As July winds down, there&#8217s no scarcity of on-line poker tournaments to promote in conjunction with whatever protection you&#8217re giving to all individuals land-primarily based tournaments.

For instance, the Sport King Championship that&#8217s by way of August is the very first-at any time cross-system on-line poker tournament. Any articles you can come up with to market this tournament is a very good opportunity to change new cellular players.

Social Poker

Fortunes are shifting in the social poker entire world with a significant drift in the direction of social casinos with true funds gaming (RMG) possible. One particular indicator of this change is the current news that DoubleDown Casino is now the greatest-earning social on line casino on Facebook.

DoubleDown&#8217s good results is definitely very good information for the on line casino affiliate company. Soon after all, DoubleDown is owned by International Gaming Engineering (IGT) and they&#8217re obviously gearing up for RMG programs.

What&#8217s a lot more, all that revenue DoubleDown produced in the previous 12 months &#8211 all around $ sixty one.4 million &#8211 exhibits that social gamers are more than inclined to part with a couple of pennies for their online enjoy. (And when you&#8217re talking social gamers, a handful of pennies is no exaggeration.)

If you&#8217ve never dabbled in social poker internet sites before, August is the excellent time to get commenced.


Among rapid smartphone penetration and a slew of cellular poker applications, on the internet poker gamers are by no means much from the tables, even when they&#8217re on vacation with the household or sitting by the pool.

How&#8217s August hunting for your poker internet sites? Share your look at with the CAP community in the feedback section below.

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iGaming News Weekly July 21-27

Posted by admin | Casino Affiliates | Friday 26 July 2013 9:33 pm

Internet gambling operators rolled out plenty of new products; New Jersey gave some hints at what they’ve got in store for affiliates; and IGT proved that purchasing DoubleDown was a pretty smart idea.

It was another busy week for the igaming industry and we’ve all the big headlines right here.


NJ Gaming Enforcement Director Speaks – Regulated online casino gambling is launching in New Jersey this fall but there really hasn’t been much talk of how affiliates fit into the picture until this week. Gaming Enforcement Director David Rebuck sat down for a interview with Global Gaming Business and spelled out his vision of where affiliates fit in this new market. He suggested that regulation and licensing levels will be based on a revenue threshold.

Online Casino News

Double Down Pays Off – International Gaming Technology (IGT) set off a round of head scratching when they purchased the, relatively untested, DoubleDown social casino for somewhere in the neighborhood of $ 500 million. That purchase is starting to pay off as last quarter’s social revenue for the company was up 105% over the previous year. IGT is now free to say, “I told you so.”

Paf Partners’ DeepLinks – Paf Partners new DeepLinks feature offers players one-click access to online poker action from e-mails and a home page. That could be a major asset when it comes to converting new players who might be reluctant to download poker a poker client to their desktops.

PlayTech Game-Specific Bonuses – Promoting popular Playtech games to targeted players will be a lot easier now that the company has rolled out its new Game-Specific Bonus feature. As the name implies, this new feature grants a new level of flexibility in gaming promotion.

Affiliate News

PKR Changes T&CPKR Limited rolled out a series of retroactive T&C changes that come down hard on inactive accounts and, seemingly, prohibits many types of traditional web marketing techniques. Existing affiliates can be de-activated and/or have their revenue share slashed based on a sliding scale of inactivity. The new T&C also, bizarrely, keeps affiliates from promoting the site on search engines. (Uh, good luck with that, guys.)

Will these stories have an impact your business? Share your experiences in the comments section below.

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Ultimate Poker Gets Go-Ahead from Nevada

Posted by admin | Casino Affiliates | Friday 26 July 2013 8:52 pm

Ultimate Gaming has been given the official go-ahead from the Nevada Gaming Commission to operate Ultimate Poker as a regulated, interstate real-money online poker site.

Ultimate Poker was launched for real-money play on April 30, but had been under a strict watch during a real-money trial period that ended July 11. During that timeframe between April 30 and July 11, over 700,000 pages of reports were forwarded to regulators. All looked well during the trial period, prompting the Commission to give Ultimate Poker the nod to proceed Thursday.

Check out Poker Affiliate Program Reviews

“The board set extensive regulatory requirements for online poker in the state, and we are thrilled that our product has met and exceeded these standards,” said Ultimate Gaming Chief Executive Officer Tobin Prior.

Its success means Ultimate Poker can move ahead with its next software version, which will include major improvements and getting closer to being one of the best online poker rooms globally. Joe Versaci, Chief Marketing Officer of Ultimate Poker, tweeted Thursday evening that, “Just a few things [left] & then we’ll push it out. I’ll give u a day when I have it, but we’re counting in days.”

The new software will also include a new VIP system, and a new VIP store to spend points will also debut.

Ultimate Poker remains the only regulated online poker room in the US, and has dealt nearly 10 million real-money poker hands since going live on April 30. Players over the age of 21 physically located within Nevada’s borders are able to play with Ultimate Poker, without having to be an actual resident.

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IGT Doubles Down on Excellent News

Posted by admin | Casino Affiliates | Wednesday 24 July 2013 9:39 pm

International Gaming Technology (IGT) is doubling down on big announcements today.

In separate press releases the company announced massive revenue gains spurred by the success of the Double Down Casino; and the formation of the world’s first cross-platform poker tournament.

DoubleDown Casino Drives Revenue Gains

DoubleDown Casino is currently Facebook’s highest earning social casino game and was a major force behind IGT’s 9% revenue gain over last year’s earnings.

Over the course of the last fiscal quarter, DoubleDown spearheaded a whopping 105% increase in social revenue for the company. Last year at this time the company had only pulled in around $ 30 million from social games. For 2013, that number is more like $ 61.4 million.

Along with increased revenues, DoubleDown is also seeing a steadily growing number of visitors. As of this writing they’re clocking in around 1.69 million daily active users who generate an average of $ .40 revenue per user/per day.

All that activity is enough to push Zynga Poker out of the top earning spot for Facebook-based social casinos.

In an interview with EGR Magazine, IGT CEO Patti Hart spelled out the scale of DoubleDown’s growth:

We are generating monetisation rates at DoubleDown that, frankly, are the envy of the industry, nearly double that of our nearest competitor.

IGT’s other interactive revenues were up 26% over the previous year.

Cross-Platform Poker Tournament

The other big story out of IGT this week was the announcement of the Game King Championship Tournament, the first-ever cross-platform poker tournament. Players can enter the tournament for free and participate from a PC, mobile device and, if they’re winning, in person at the Casino del Sol in Tuscon, Arizona.

Bringing the excitement of tournament-play poker via a social gaming app is a pretty forward thinking strategy and is definitely on the cutting edge of casino marketing. As IGT Interactive Group Executive Vice President, Robert Melendes said:

he Game King Video Poker Championship done in partnership with Casino Del Sol is a perfect example of how the convergence of mobile and social gaming impacts the casino gaming industry.

More than 110,000 players have already participated and qualifiers are ongoing until July, 29.

Getting in on the Action

CAP readers who want to get in on DoubleDown’s explosive growth can register for their affiliate program through the CAP Network.

Where do you think the success of the Double Down Social Casino is heading? Does it have the potential to be a force in international real-money gambling? Share your thoughts in the comments section below.

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Playtech Launching Recreation-Distinct Bonuses

Posted by admin | Casino Affiliates | Tuesday 23 July 2013 9:32 pm

Operators who are running on the Playtech platform are about to get a huge range of new bonus options for their players as the company launches a new feature called, Game-Specific Bonuses. It’s a big move that should help real-money gaming companies convert social players and other newbies.

Game-Specific Bonuses offers exactly what the name says and provides operators new degree of flexibility to promote their most popular games.

In a press release, Playtech’s VP of Operations, Shimon Akad described some of the advantages of the new feature:

We are thrilled to introduce these industry-leading features to market. They provide a level of flexibility that will help our valued operators to improve their marketing efforts tremendously and therefore increase their success and revenue.

We believe these features represent the future of how operators target customers and have already received very positive feedback from some of our larger licensees.

With new online gambling markets opening across the globe, and increasing numbers of social gamers discovering casino gaming, a heaping dose of flexibility could be just what the doctor ordered.

So far there’s no word on launch date for Game-Specific Bonuses.

Do you think flexible bonuses are a good strategy for conversion? Share your thoughts in the comments section below.

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Paf Partners Roll Out New Deeplinks Feature

Posted by admin | Casino Affiliates | Tuesday 23 July 2013 8:58 pm

One of the best ways to get players to play is by making it as easy as possible for them to actually get to the table and that accessibility is a key element of Paf Partners’ new Deeplinks feature.

Deeplinks gives players one-click access to live games directly from an operator home page or even an e-mail. For operators and affiliates, Deeplinks opens a world of new promotional opportunities, as a company spokesman described in an interview with EGR Magazine:

One example would be for example a tournament only for female players or for Swedish players – on the news page (or even in an email) with the information about the tournament we can have a ‘press here to register for the tournament’ link.

Besides the promotional advantages, Deeplinks also removes a few layers of technical complexity that can be off-putting to new players. Deeplinks allows players to get directly into games, with a fixed amount of chips, all from a single mouse click.

In today’s incredibly competitive online poker market, this could give Paf a much-needed edge in converting new players and maximizing their current player base.

Deeplinks is currently available on the Micrograming Poker Network.

What do you think about Paf’s new Deeplinks feature? Share your opinions in the comments section below.

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