William Hill, Microgaming Indication Material Deal

Posted by admin | Casino Affiliates | Tuesday 30 July 2013 9:43 pm

William Hill’s mobile portfolio has a bit more beef in it after the company recently completed a deal with Micrograming.

Under the terms of the arrangement, William Hill be providing Microgaming’s Quickfire gaming platform. Quickfire is a flash-based mobile-friendly online casino gaming platform that includes sports betting, bingo and table games.

In a press release, William Hill Director of Gaming, James Curwen crowed about the advantages of the deal:

The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content. Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.

William Hill went live with the new platform on July 17, but didn’t make a formal announcement until today.

It’s been a busy year for William Hill as the company has been moving aggressively to shore up its position in the worldwide gaming market.

After purchasing back a big chunk of William Hill Online from Playtech, its partner in the online venture, the UK wagering giant is putting a lot of effort into improving its online and mobile offerings.

Will this new deal help you promote William Hill to mobile players? Share your thoughts in the comments section below.

The post William Hill, Microgaming Sign Content Deal appeared first on .

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