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Monthly Archives: August 2017

Crown Resorts Launching Digital Lottery

Australia’s digital lottery market is heating up as Crown Resorts launches a new digital lottery product called CrownLotto. It’s a move designed to shake up the rapidly growing Aussie digital lottery market, but it’s one that social critics are not happy about. Crown Resorts announced their new lottery product early …

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Mayweather-McGregor: A Promotional Guide for Casino Affiliates

Mayweather-McGregor is boxing’s biggest event in a long time, and it doesn’t even involve two boxers. But Saturday night’s weird grudge match between two, less-than-likable athletes, could also be a big opportunity for casino affiliates to snag a few fresh conversion. Here’s everything you need to know about promoting a …

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William Hill Set to Open Shops at 6 ARC Tracks

William Hill, one of the UK’s largest bookmakers, is entering a deal with the Arena Racing Company (ARC) which will have them opening six new betting shops at ARC tracks across the UK. It’s a deal that allows William Hill to expand its UK footprint, while also thumbing its nose …

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DraftKings Sets Sights on Irish Expansion

DraftKings, the once ubiquitous US daily fantasy sports site, is looking to expand its international operations to Ireland. It’s the first major expansion announcement from the company since US regulators put the brakes on its proposed merger with its biggest rival, FanDuel. News of the proposed expansion was first reported …

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Paddy Power (Briefly) Suspended from Twitter

Paddy Power has a reputation for being the online gambling operator that’s willing to push the envelope when it comes to online marketing on social media. That reputation, however, may have caught up with the Irish bad boys this week when their Twitter account (@paddypower) was briefly suspended for violating …

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Aristocrat Leisure Acquires Plarium in Digital Market Bid

Late last week, Aristocrat Leisure announced that it is acquiring Plarium, an Israeli social gaming firm, in a deal worth right around $ 500 million (USD). It’s a move designed to catapult the well known slot machine maker into the digital marketplace in a significant manner. Filings surrounding the deal …

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Antigua Appoints Calvin Ayre as Special Economic Envoy

The island nation of Antigua has named online gambling legend Calvin Ayre as a Special Economic Envoy charged with advising the country’s leaders on blockchain and bitcoin technology. It’s a move designed to help reinvigorate the nation’s struggling internet gambling sector, and also a bit of a thumb of the …

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Casinos Working on Turning e-Sports Players into Regular Gamblers

Land-based casinos are dealing with a challenge that casino affiliates are all too familiar with, converting players. Only in this case, the casinos are struggling with the challenge of converting e-sports players into traditional gamblers; the kind who sit at the tables and lose big bucks over extended periods. It’s …

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Social Slots Drive Zynga to Profitable Q2

Zynga, the once dominant social gaming giant, posted a profitable Q2 2017 on the strength of its social slots products. Word that Zynga is operating in the black is the first good news the company has seen in a very long time. But before you applaud the return of the …

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