Internet gambling operators rolled out plenty of new products; New Jersey gave some hints at what they’ve got in store for affiliates; and IGT proved that purchasing DoubleDown was a pretty smart idea.
It was another busy week for the igaming industry and we’ve all the big headlines right here.
NJ Gaming Enforcement Director Speaks – Regulated online casino gambling is launching in New Jersey this fall but there really hasn’t been much talk of how affiliates fit into the picture until this week. Gaming Enforcement Director David Rebuck sat down for a interview with Global Gaming Business and spelled out his vision of where affiliates fit in this new market. He suggested that regulation and licensing levels will be based on a revenue threshold.
Online Casino News
Double Down Pays Off – International Gaming Technology (IGT) set off a round of head scratching when they purchased the, relatively untested, DoubleDown social casino for somewhere in the neighborhood of $ 500 million. That purchase is starting to pay off as last quarter’s social revenue for the company was up 105% over the previous year. IGT is now free to say, “I told you so.”
Paf Partners’ DeepLinks – Paf Partners new DeepLinks feature offers players one-click access to online poker action from e-mails and a home page. That could be a major asset when it comes to converting new players who might be reluctant to download poker a poker client to their desktops.
PlayTech Game-Specific Bonuses – Promoting popular Playtech games to targeted players will be a lot easier now that the company has rolled out its new Game-Specific Bonus feature. As the name implies, this new feature grants a new level of flexibility in gaming promotion.
PKR Changes T&C – PKR Limited rolled out a series of retroactive T&C changes that come down hard on inactive accounts and, seemingly, prohibits many types of traditional web marketing techniques. Existing affiliates can be de-activated and/or have their revenue share slashed based on a sliding scale of inactivity. The new T&C also, bizarrely, keeps affiliates from promoting the site on search engines. (Uh, good luck with that, guys.)
Will these stories have an impact your business? Share your experiences in the comments section below.
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