Intercontinental Gaming Technological innovation (IGT) is teaming up with the Difficult Rock Hotel and Casino to carry its common Ambigu Down Casino app to resort’s web site. This marks the first time the well-liked Fb app has been paired up with a land-based mostly casino.
Double Down Casino is a social gambling app that operates on a design considerably like Zynga’s common Texas Hold ‘Em. First time customers start out with a million pounds in virtual chips and can get far more as they go.
Retaining Visitors Engaged
For the Hard Rock Hotel and Casino, internet hosting Double Down on their site is a way of keeping in front of site visitors, even after they’ve still left lovely Las Vegas.
IGT Vice President of World-wide Income described the strategy in a press launch declaring:
Participating via the site permits gamers to continue to be associated to the residence … with DoubleDown Casino basically providing the gaming content.
IGT’s Social Method
IGT obtained DoubleDown very last year as part of its strategy to advertise its traditional slots merchandise by means of social media. To that stop they’ve been partnering with a number of land based mostly casinos across Nevada and California, even though Tough Rock is by the largest.
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