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IGT’s Ambigu Down Companions with Challenging Rock

Intercontinental Gaming Technological innovation (IGT) is teaming up with the Difficult Rock Hotel and Casino to carry its common Ambigu Down Casino app to resort&#8217s web site. This marks the first time the well-liked Fb app has been paired up with a land-based mostly casino.

Double Down Casino is a social gambling app that operates on a design considerably like Zynga&#8217s common Texas Hold &#8216Em. First time customers start out with a million pounds in virtual chips and can get far more as they go.

Retaining Visitors Engaged

For the Hard Rock Hotel and Casino, internet hosting Double Down on their site is a way of keeping in front of site visitors, even after they&#8217ve still left lovely Las Vegas.

IGT Vice President of World-wide Income described the strategy in a press launch declaring:

Participating via the site permits gamers to continue to be associated to the residence &#8230 with DoubleDown Casino basically providing the gaming content.

IGT&#8217s Social Method

IGT obtained DoubleDown very last year as part of its strategy to advertise its traditional slots merchandise by means of social media. To that stop they&#8217ve been partnering with a number of land based mostly casinos across Nevada and California, even though Tough Rock is by the largest.

Do you feel social gaming apps are a excellent branding device for land primarily based casinos? Share your views in the comments section underneath.

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