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Ladbrokes Shuts Down US Affiliates

Scores, the Ladbrokes affiliate program, is cutting relations with its US affiliate partners, according to an e-mail sent out to partners today.

Affiliates looking for details in the e-mail were sorely disappointed. Though thick on legalese, it offered almost nothing in the way of specifics.

We regret to inform you that Ladbrokes and LBapuestas have taken the business decision to cease commercial partnerships with all of our affiliates based in the USA.

In accordance with Clause 12.6 of our terms and conditions (a copy of which can be found by clicking on the following link Ladbrokes | The betting and gaming affiliate programme by Ladbrokes), we hereby provide you with written notice that we are terminating our contract with you with effect from 23:59 on 31 October 2012.

Given the nature of the e-mail, many are guessing that Ladbrokes is readying a move into the US market. If that’s their plan, they may find an affiliate community that’s less-than-thrilled about signing on. Ladbrokes has already earned a rogue label on almost every affiliate advocacy site, including CAP.

Ladbrokes affiliates impacted by the move have until October 31 before the heave-ho is official. By that time, the company plans on paying off outstanding affiliate payments.

Existing players will not be moved to other programs.

Are you one of the US Ladbroke affiliates getting kicked to the curb? Share your experiences on the CAP forums.

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