According to several published reviews Zynga went on a bit of a patent getting spree in 2012. As 2011 closed, the firm held a solitary patent, with one more 9 pending. By the finish of 2012, they held 89 patents and experienced 36 in pending position.
Even though most of the patents have been designed in-home, as numerous as 38 of these ended up ordered from Walker Digital, a organization that had when sued Zynga for patent infringement. But it’s what’s in these patents that has the gaming entire world buzzing.
A quantity of the patents in this portfolio revolve around methods designed to serve, what sounds like, a land-centered edition of Elite Slots, a social slots network. In that recreation, teams of slots gamers operate together to get to a variety of goals and prizes.
Zynga’s been flirting the with the idea of land-centered gaming for some time now. Late last yr, they started the procedure of getting a Nevada Gaming License. The social gaming giant has also expressed an interest in operating with Wynn Casinos, so there’s nothing at all also astonishing about the contents of the patent portfolio.
Moving into the land-based mostly market is a fairly sound strategy for a business that’s been struggling on all fronts lately. Amongst the rise of cell gaming and a basic dissatisfaction with a lot of of their Facebook-based mostly game titles, Zynga’s once huge participant base is speedily dwindling. (And that’s to say practically nothing of their stock price.)
Don’t be amazed to listen to a good deal a lot more about their moves into lifestyle outside the house the World wide web as 2013 rolls on.
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